Tuesday 21 April 2009

Maise Show

Well, we are coming into the thick of another fashion week (one of my favourite weeks of the year), and last night I shot the amazingly talented designer, Claire Greaves's label Maise. It was held in the old chocolate factory on Cleveland St (I used to live next door coincidentally), a great space, seating 250 people in bleachers, there was a real 1980s high school gym vibe. From the mini basketballs, spiked in the models heals (Ms Fitz is the mastermind behind the styling), to the bleachers, the football inspired shoulder-pads and the coach whistles squealing over the music.
Maise- backstage

Maise- backstage

Maise- backstage

Image-42Maise- backstage

Image-42Maise- backstage

Maise- backstage

Maise- backstage

Maise- backstage


Check out some of my favorite pieces here. There is a kooky mix of sport and femme. Kind-of like if the teacher's pet got knocked up by the school jock at the prom, this would be their child, some 20 years later.

maise

maise

maise


Thanks to the beautiful Nicole at Under The Wing :)